With patient-generated data and genomic data, healthcare leaders will be able to customize medical options specific to each patient’s needs, giving a boost to priorities such as care coordination and improved decision support, the survey indicated.

“This rejiggering of the top useful sources of healthcare data tells us that people realize cost matters,” Compton-Phillips added. “What’s more, they expect that personalized medicine, powered by data, will reduce the costs of care while simultaneously improving patient outcomes